The 2004 IBM CEO Study (the first of its kind) indicated that business was emerging from a period of cost-cutting. The general trend of the report's findings was that new innovation was the future of organic growth and brand value.
The 2006 version of the study found that business would have to undergo fundamental change. The focus remains on new products and services to create value. But the fundamental change required is emphasis on challenging the status quo of business models and innovating the the basics of same business models. Finally, the need to collaborate was emphasized. Especially collaboration across business ecosystems to yield a multitude of innovative ideas.
In 2009, business is going back to pre-2004 days. Business is again in a period of cost-cutting and retrenchment. And at this point, more than ever, collaboration is of the essence and innovating business models will be the means of survival post 2010 for many businesses.
Does this mean that business cycles are getting shorter and shorter?
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