Seth Godin in his blog, on the 4th of December, pondered the costs of being in touch, to have the latest information at your fingertips. But do you actually use all of that information?
From a business perspective that makes me wonder why I prepare a news section for my website on a weekly basis? Who gains from my work? Am I not duplicating the efforts of others? I may be distilling information, but is it relevant? Are people getting value for money by logging on to my website?
You may be thinking, why is a business blog asking these questions? The answers stem from a Huddlemind workshop in which the Trigger of Need was discussed. The Trigger refers to the cycle you go through when wanting to make a more significant purchase. It’s that process of searching for an item, researching properties of various makes and models, evaluating the properties, narrowing your list of possibilities, making the purchase and finally having a positive experience using the item. And so the message that I should be portraying is: does the information I distil from websites across the globe make people’s lives better? Do I supply enough information, on time and in a way that is easily absorbable? In other words, do people have a useful experience visiting my site?
The answers to this conundrum are evident in this blog – my website had to adapt or die. The resultant change includes the creation of this blog. From now on the information will be presented such that you have a choice to opt in to get RSS or other feeds, the control to opt out at any stage and I hope to entertain with accurate, reliable information.
My next blogs will focus on food safety, environmental issues and innovation in separate, discreet entities to start this process of re-innovating my message.
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